Why Buffering May be Bad for our Local Economy

How many of you suffer from the spinning dial, interrupted downloads and otherwise bad internet service?  Do you know that high speed communications technology access is now ranked at #5 on the list of things companies are looking for when making a site location decision?

Read the latest from Area Development Magazine about this critical site selection factor and consider joining the Chamber’s efforts to promote enhanced internet connectivity in our community.

http://www.areadevelopment.com/logisticsInfrastructure/Q4-2014/critical-site-selection-factors-ICT-infrastructure-2929217.shtml

      -Bill Cork

Retail Customer Service Tips for the Holidays

A significant number of our Chamber members are retailers and this is their time of the year to shine.  Shoppers from all over the region descend on Texarkana to purchase Christmas and holiday gifts for friends and loved ones and to enjoy our Texarkana hospitality.

Barbara Wold, an international consultant specializing in the retail sector, has these suggestions for our retailers.  Many of the tips will work for other business sectors as well. Here is what she has to say about retail customer service…

LET'S START . . .

•  Having all salespeople read company ads, catalogs, literature, Facebook, Twitter and Blogs before customers come in with questions and inquiries. An uninformed salesperson is bad for business.  Also check out everything about the competition.

•  Establishing dress codes for employees and enforcing these dress codes. (Even if there is a uniform, clean, neat, etc.) Employees are the representatives of the business and should project the image the business wants to convey.

•  Greeting everyone who walks through the door.  Coming up with different greetings -- so customers don't hear the same greeting over and over when shopping in the store.

•  Making it comfortable for customers to shop.  Adjusting the thermostat because customers may be wearing coats and the staff can wear a sweater. Perhaps a rack for customer's coats and a place to check their packages.  Offering the customer a basket or shopping tote makes it easy for them to buy more.

•  Having employees identify themselves when answering the phone. This adds a professional touch and provides the caller with a person to identify with on the other end of the line. 

•  Cleaning up the cash-wrap area as-you-go and putting everything in its place. Customers are concerned about transaction accuracy and your services, i.e., shipping, if this area is a mess with clutter, drinks and food.

•  Listening, really listening to customers. If you don't really listen and show customers the wrong merchandise -- they will assume you don't have what they are looking for and leave.

•  Having all cash registers open when the store is busy.  An extra staff member can mingle with the customers in line -- making additional suggestions.

•  Getting everyone on board.  Ensuring that everyone in the organization understands what the winning advantage is and what their role is in supporting it.

•  Getting to know what other merchandise and services are offered around town.  Keep customers shopping in your community by knowing what all is available.  The customers will be thrilled, always come to you first and will let the other businesses know you sent them.

•  Build your database and use social media.  Use email marketing and social media platforms such as Facebook, Pinterest, Instagram, etc.  Keep your brand in front of your customers at all times.

•  Stocking and cleaning during hours when the store is not open.  Doing these chores when the store is open is inconsiderate to shoppers and doesn't convey a professional image. Instead have the staff mingle with the customers and help with suggestions.

LET'S STOP . . .

•  Trying to get a head start on store closing times. Vacuuming while the store is still open is rude and should be done after the business closes.

•  Helping phone inquiries while other customers are in the store waiting to be helped. The customer in the store should take precedence.  Have someone besides the cashier answer the phone.

•  Running out of sale items or advertised specials early on the first day of the promotion. A product should not be advertised unless there is sufficient stock. 

•  Using the store phone for personal calls.  

When should you post to Social Media?

I found the attached article fascinating about the effectiveness of posting to social media.  It got me to thinking about my own habits for reviewing information on Facebook, LinkedIn, Twitter, etc. and the Chamber’s ability to communicate effectively with our membership.  We are going to make some changes.  Maybe you should, too.  

READ MORE HERE!

Regional Talent Retention and Economic Growth Strategy

Over the last several months, the Texas Workforce folks have been collaborating with area economic developers and some of our region’s employers to look at talent retention and regional economic growth strategies.

The project was funded by the Office of Economic Adjustment in the Department of Defense to look at a hypothetical downsizing of Red River Army Depot and to determine how our market would absorb the employees that would be affected.  However, the scope of this effort expanded to look at regional economic growth and talent retention more broadly.

As I’ve shared with you on previous blog postings, talent and workforce quality and quantity are leading indicators for attracting business to our market.  The final study on these issues was completed by Austin, TX consulting firm TIP Strategies.

You can read this gigantic two part study by clicking on these links:  TIP Strategies Report Part 1.  Tip Strategies ReportPart 2.

This study challenges all of us to do better.  At the Chamber we are undergoing some reorganization and new focus to address some of these critical gaps in economic development emphasis.  However, this report also gives us good news.  For example, our largest economic and jobs sector is manufacturing.  While many cities in the United States struggle with manufacturing jobs and attracting manufacturers, we are a strong manufacturing region.  This is one of the reasons why our economy has been so stable over even the roughest  recent economic times.  This is a coveted position to be in and we must do all that we can to retain and grow this vital part of our economy.

The other good news is that our workforce is well aligned with a number of growth industry segments including logistics/distribution, energy, machinery, transportation and fabricated metal manufacturing. 

We must however prepare our workforce for 21^st century jobs in these industries and make sure we all understand that technology will continue to improve in manufacturing and distribution causing a decrease in jobs even in our local companies.  This improved productivity will make our region continue to be globally competitive but it will strain individuals whose skills don’t keep pace with market demand.  That means our employees have to be on their toes and continue to develop in their careers.

Please take the time to review these reports and spread the word.  It’s not every day that we have such a strong and comprehensive report card come out on our regional economy.  Educating ourselves on our strengths and weaknesses will make us all better in the long run.

- Bill Cork

North America: Dire States-Texas and Proposition 1

CASE, ASCO Equipment and the Dire States team joined forces with Texas Good Roads to tour the state and raise awareness to Proposition 1 - a ballot initiative in Texas that will direct approximately $1.7 Billion annually into road and bridge highway improvements.

The Texarkana USA Chamber of Commerce has endorsed Proposition 1 and the President & CEO, Bill Cork was given the opportunity to speak out!

TAKE A LOOK!

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Texarkana Business Journal - Election 2014 Special Episode

Join co-hosts Steve Mitchell and Bill Cork tonight, October 24^th, at 6 p.m. on KTXK.org or 91.5 FM for another edition of the Texarkana Business Journal.  This hour long show will focus on all the key ballot questions and candidates in Texarkana USA.  Featured guests will include Paul Norton, TISD Superintendent, who will answer questions about the $29.9M TISD bond issue and Texarkana City Manager John Whitson who will answer questions about three of the City’s charter amendments that are on the ballot.  We will also talk with him abnout the Texas-side beer and wine sales proposition.  You don’t want to miss this episode as a key resource before you vote, but if you miss us on the air, you can listen to the archive of the show on texarkanabusinessjournal.org or ktxk.org.